Many modern people run their own blogs on the Internet. There are different reasons for this. Someone uses this activity to earn money, someone it helps to build their own brand, and many have chosen it as a hobby or entertainment. Detailed step-by-step instructions on how to start your own blog, and answers to your questions on this topic can be found in this article.
Determine the topic of the blog
Before you start your blog, first of all you need to determine its topic. In doing so, it is important to analyze both your own hobbies and interests and the needs of your target audience. For example, there is a great demand among viewers for content with tips and tips on how-to’s. But preparing such publications requires personal experience.
The topic of the blog should arouse the audience’s interest, and the presentation of the material should be engaging and useful. You can find out what information is relevant today with the help of search engines.
To assess whether the topic is chosen correctly, it is recommended to make a content plan for the month ahead. If the process brings the author pleasure, and with the search for ideas there are no difficulties, then the path is set in the right direction.
Choose the goal of the blog
To understand clearly what the blog is for in general, it is necessary to formulate the goals of blogging in writing for a certain period, for example for six months. One of them should be global. For example, it may sound like this: I want to tell a large number of viewers about the benefits of good nutrition.
The main condition is that the goal should be achievable. You should not strive to attract a million subscribers within 6 months. It is very difficult to do, and if you fail, disappointment is inevitable.
A global goal should have subgoals, for example:
-Provide an online space to safely discuss a topic with subscribers;
-Build your own brand;
-Build a client base for consulting;
-find partners, develop an online course and sell it;
-to write your own book, create interest in it and stimulate viewers to buy it.
Having clear goals motivates the blogger for further development.
Decide on platforms
The three main platforms used for blogging are Instagram, YouTube and the traditional website.
The first option is the easiest. The algorithm for how to start a blog on Instagram does not require special skills. It is enough to upload a photo and create a storis. The absence of difficulties in use is the main advantage of this site. But there is also a minus – the lack of opportunities for effective free promotion. Therefore, to create a successful blog in Instagram already at the start of the launch of the project requires investments.
Conducting activity on YouTube also involves some costs. You will need a phone equipped with a quality camera, and a microphone with a clothespin device.
The advantage of YouTube is the huge audience and the monetization system, which can bring income in a short time in case of a certain success.
In order to make videos, you need to get rid of the fear of the camera. This is the main difficulty faced by bloggers working on YouTube.
At the beginning of the activity, it is better to use a traditional site. It is enough to regularly publish interesting articles to ensure the site’s attendance from the search engines Google and Yandex. This method helps to attract an interested quality audience. The algorithm for earning in Google and Yandex is similar to monetization in YouTube.
It is important to keep in mind that the older the site, the more effective its promotion. Therefore, you should pay special attention to the development of the site. When the site begins to bring income, you can begin to create a channel on YouTube and a page in Instagram. In the long term, these resources can effectively complement each other.
Constant content updates are required to achieve maximum results:
-In Instagram – 2 – 3 posts per day and regular publication of storis;
-on YouTube – at least 1 video a day;
-on a site – 1 – 2 articles per day.
Choose a domain name for your blog
A beginner blogger needs to think up a domain name and make sure it’s available from registrars. Then you’ll need to choose hosting – a remote server designed to store the blog’s files.
Sometimes when you buy hosting the domain is offered as a gift.
Make an attractive design
A great importance for the comfort of users is the quality of blog design. You should pay attention to the color scheme. For the design of the blog is better to choose mutually harmonious shades that attract attention and correspond to the subject, but do not exert pressure on the human eye.
Blog design should be not only visually pleasing but also functional. It is important to make it easy to search for publications, subscribe to a newsletter. It is also necessary to provide an opportunity to leave reactions and comments, to share content. It is recommended to necessarily implement a search system in the blog, as well as buttons “Subscribe” and “Share”.
Use social networks
The audience of each social network has its own differences, but may overlap on several resources. When choosing the right social network, it’s advisable to be guided by your own feelings. It is more convenient to work with the platform that the blogger himself uses most often.
Not the best solution is to use all networks at once. The optimal option is to choose 2 – 3 of them. It is also not worth using a personal account for a professional blog.
Start the job
After completing the preparations, you can get to work. To do this, you need to write the first post, check the sequence of information presentation and, if necessary, edit the text. For ease of perception the article should have a title, the introduction, the main part, consisting of several sections with subheadings, and the conclusion.
To promote the post, the link to it can be published on social networks, invite subscribers to express an opinion on what is written and share the text with friends.
Conclusion
Maintaining your own blog is one of the ways to make money on the Internet. Like all other activities, this activity has certain nuances and difficulties. To achieve the desired results in a highly competitive environment, it is important to think through all the subtleties and develop a strategy before starting the first publications.