People tend to listen to the opinions of others. However, it is rarely possible to personally interview a large number of people, and being limited to one circle of acquaintances is not an option. Especially when it comes to questions about unique products, services, or other sensitive topics.
Reviews are like an alternative source of information on the web, but any content should be treated with caution and subjected to careful verification.
In this article we will break down in detail why users read reviews, how to identify comments from real people and why it is so important.
Why people read reviews
Comments are an independent assessment from other users. Of course, visitors to portals are better to know beforehand what reviews look like in order to read them later:
-top line – the name of the company or brand and the industry;
-next – the rating, where the person leaves his impressions; puts a “star” from 1 to 5, and the reader sees the average rating score and the number of comments left;
-the largest part is the user’s extended review;
-the bottom line is the author’s name and the date written.
Most companies place a section for reviews on their resource, regardless of the type of business: the field of sales or entertainment.
There is no area of business where customer feedback would be superfluous.
For example, the site of a legal online casino https://onlinecasinozonder.com/ also has a section with comments – this is necessary so that customers can share their opinions, emphasize the merits and note the nuances that are worth improving. All opinions are carefully read and responded to by the administration. In other words, feedback is a valuable communication tool that helps online casinos to improve the site, the range of games and the quality of services (there is no limit to perfection!) and it is also a marketing tool to attract new customers.
Comments are very relevant to users, and there are several reasons for that:
-Reviews offer simple and relevant recommendations. Now you don’t have to spend a lot of time looking for a product or service because other people have already tried it and written their opinions. They can help you choose the best or refuse to buy. Extremely rarely do customers limit themselves to a terse “thank you,” impressions consist of several sentences with pros and cons. In addition, feedback can shed light on how the administration solves problems and customer complaints (e.g., “delivery came with a delay,” “incomplete kit,” etc.). The most common form – text, but there is another interesting format – video feedback: for example, instructions for unpacking the product from the mail, installation and assembly – will allow you to visually see the product. In addition, this format – a confirmation that the company is absolutely honest with customers, and that it can be trusted. If you personally already have an experience with the product/service – you can share your opinion in a text format. Some companies offer rewards for comments (for example, a promo code or discount), but the reviews should be honest, otherwise it will negatively affect the reputation of the brand.
-Find the perfect product. Advertising shows only the positive characteristics of the product and the maximum benefit for the audience, but flattens out the flaws, or does not mention them at all. Ordinary users are not supporters of a certain brand, but they already have experience using products, so such online reviews will be as honest as possible, not depending on large corporations. The reviews will help you decide on the best product out of several offered in the stores – it will save your time. Or, on the contrary, it can tell you not to buy and choose another product which you would like and is more suitable for you. When reading comments, don’t forget to pay attention to the date of publication. Often, comments are automatically sorted by date added, but not always. Also, if the most recent review is several years old, it doesn’t mean it’s up to date; choose and read more “recent” reviews.
-Reliable feedback is very important. Make sure that the opinions are written by real people and that the evaluation of the product is objective. The layout and content of the comment will already tell you a lot. Signs that the feedback is written by a real person:
-Informative. A good response should encourage potential customers to buy. If it states the product’s weaknesses and strengths without concealment, it inspires trust.
Simple wording and syllable. Usually the text is written in simple words, without de-paraphrases and “high-flown” words.
-Length. Enough 2-3 paragraphs to understand whether a person liked the product or not.
-Concreteness. The best confirmation that the review was left by a real buyer: the article of the product, the date and address of delivery, the order number.
-Name and avatar. Nickname and lack of profile picture suggests that the person is hiding his identity. Expanded comments with photos – unique and useful content, which is worth paying attention to.
Conclusion
Reviews are a powerful tool to promote a product or service. When used effectively, they can help increase customer loyalty. Also, feedback is a valuable source of information for potential customers to learn the advantages and disadvantages of the product and come to a conclusion: to buy or choose other products. Opinions of other users directly influence the mood of customers and help to choose only quality products and motivate companies to constantly improve, as brands value their reputation.